About

 
 
 
 
 

Principe PR Prive
Who we are

Principe PR Prive - lifestyle communication agency with a boutique concept following international standards. Founded in 2007, cooperates with international and Russian luxury brands and companies. Agency team consists of professionals in the field of public relations, event-management, publishing, advertising, arts and design.

Anna VIKHAREVA
Agency owner

Due to her considerable expertise in fashion business Anna is a well-known person in Moscow and Saint-Petersburg. At different stages she was running companies specialized in marketing and fashion. For several years Anna worked as commercial director of a famous French women’s glossy MADAME FIGARO Russia. Her experience includes managing VIP-service at the world tennis tournament network ATP “TOUR ST-PETERSBURG OPEN” (1995-1999); being in charge of PR issues for “President” advertising and marketing agency (1999-2001); position of PR- and advertising director of “Caesar” fashion corporation (2001 – 2004). Within 9 years Anna has brought her agency to a strong and stable position on the market, enriching the portfolio with international renowned lifestyle and fashion brands and companies.